As it matures, Middling will feature an eclectic array of original works; an unholy amalgam of personal essays, literary critiques, short narratives, doggerel verses, sociocultural analyses, illustrations, comic strips, and case studies. It is an unfettered medium that will accomodate anything that the author fancies sharing, however arcane or poorly written or unpolished or… “odd.”
Colored with lampblack and vermillion
PANTONE® 1788 C
#f44647
Apart from the stark black and white of the virtual page, Middling — like Bond & Sons and many of its affiliate projects — is adulterated with the accent color PANTONE® 1788 C.
Typeset with traditioned innovation
Employed throughout are Argentinian typefoundry Huerta Tipográfica’s Alegreya serif and sans-serif typefaces. Alegreya uses humanist proportions and principles, a non-literal interpretation of calligraphic letterforms interpolated with a playful diversity of shapes that evokes both gravity and whimsy. As with the author, the typeface suggests a blithe, almost impish modern engagement with tradition and convention. (An excellent review of the serifed typeface was written by Carl Crossgrove on March 13, 2013 for Typographica.)
Alegreya Sans Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
! ? & § ¶ # † ‡ @ * ⁂ fi fl fj ff ffl fb fh
Alegreya Serif
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
! ? & § ¶ # † ‡ @ * ⁂ fi fl fj ff ffl fb fh
Made on a Mac
If one is truly honest, even the most virulent and pedantic advocatus androidus or microsoftmonger must admit that Apple products are sensuous enough to almost titillate and induce a fetishistic objektophilie. Even Bill Gates admitted he wished he had had Jobs’ exquisite sense of taste. Apple products are designed to seduce and perhaps the vitriolic boorishness of many of Apple’s opponents is a survival-triggered response to resist the siren’s deadly song.
They stuff their ears with the bee’s wax of sibilating solidarity and bind themselves to the mainmast of insurrectionary belligerence. For scrutinizing Apple’s supremacy one should applaud them, as all weilders of influence should be examined with lidless eyes. The author, however, is a technocultural pragmatist, independently choosing platforms that suit his desires, tastes, needs, and only shallowly — insofar as possible — his values.
The fact is, they still just work.