Written by Adam Bond

As it ma­tures, Mid­dling will fea­ture an eclec­tic ar­ray of orig­i­nal works; an un­holy amal­gam of per­sonal es­says, lit­er­ary cri­tiques, short nar­ra­tives, dog­gerel verses, so­cio­cul­tural analy­ses, il­lus­tra­tions, comic strips, and case stud­ies. It is an un­fet­tered medium that will ac­co­mo­date any­thing that the au­thor fan­cies shar­ing, how­ever ar­cane or poorly writ­ten or un­pol­ished or… “odd.”

Colored with lampblack and vermillion

PANTONE® 1788 C

#f44647

Apart from the stark black and white of the virtual page, Middling — like Bond & Sons and many of its affiliate projects — is adulterated with the accent color PANTONE® 1788 C.

Typeset with traditioned innovation

Em­ployed through­out are Ar­gen­tin­ian type­foundry Huerta Ti­pográfi­ca’s Ale­greya serif and sans-serif type­faces. Ale­greya uses hu­man­ist pro­por­tions and prin­ci­ples, a non-lit­eral in­ter­pre­ta­tion of cal­li­graphic let­ter­forms in­ter­po­lated with a play­ful di­ver­sity of shapes that evokes both grav­ity and whimsy. As with the au­thor, the type­face sug­gests a blithe, al­most imp­ish mod­ern en­gage­ment with tra­di­tion and con­ven­tion. (An ex­cel­lent re­view of the ser­ifed type­face was writ­ten by Carl Cross­grove on March 13, 2013 for Ty­po­graph­ica.)

Alegreya Sans Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

! ? & § ¶ # † ‡ @ * ⁂ fi fl fj ff ffl fb fh

Alegreya Serif

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

! ? & § ¶ # † ‡ @ * ⁂ fi fl fj ff ffl fb fh

Made on a Mac

If one is truly hon­est, even the most vir­u­lent and pedan­tic ad­vo­ca­tus an­droidus or mi­crosoft­mon­ger must ad­mit that Ap­ple prod­ucts are sen­su­ous enough to al­most tit­il­late and in­duce a fetishis­tic ob­jek­tophilie. Even Bill Gates ad­mit­ted he wished he had had Jobs’ ex­quis­ite sense of taste. Ap­ple prod­ucts are de­signed to se­duce and per­haps the vit­ri­olic boor­ish­ness of many of Ap­ple’s op­po­nents is a sur­vival-trig­gered re­sponse to re­sist the siren’s deadly song.

They stuff their ears with the bee’s wax of sibi­lat­ing sol­i­dar­ity and bind them­selves to the main­mast of in­sur­rec­tionary bel­liger­ence. For scru­ti­niz­ing Ap­ple’s su­premacy one should ap­plaud them, as all weilders of in­flu­ence should be ex­am­ined with lid­less eyes. The au­thor, how­ever, is a tech­no­cul­tural prag­ma­tist, in­de­pen­dently choos­ing plat­forms that suit his de­sires, tastes, needs, and only shal­lowly — in­so­far as pos­si­ble — his val­ues.

The fact is, they still just work.